Thursday 18 October 2012

Welcome to all of our followers!

Siete Clothing Co

Hi and welcome to everyone who has stumbled across my website and thank you for taking the time to listen to what I have to say. As this is my first blog post ever I do plan on making them interesting to read in an effort to make your buying experience a more positive one. Over the coming months I plan to use my blog and Facebook page as a sounding board to voice ideas and create new items based on what my loyal followers want. This concept is the main reason behind the creation of the brand and what I hope to be the one thing that separates us from the endless other clothing suppliers out there.

Regardless of where you go these days there always tends to be someone trying to flog their idea or product and telling you why you need it but it seems that most companies lose touch with what is most important about creating a brand; this is the reason WHY we do something in the first place. What you will find is most companies are 100% sure about WHAT they sell which is obviously some kind of product or service they have created. Some also know HOW they sell something, which is generally done by listing the features and benefits that their product has to offer and having witty marketing, but the problem with this is us as everyday consumers will generally be swamped by the hundreds of other equivalent products out there and we always choose on one thing regardless whether or not we actually realise we are doing it; that is the WHY we want it and WHY we believe we need something.

Have a think about the last time you walked into a shop to buy, lets say a pair of jeans, have you ever heard a salesperson come up and say "Hey, so you are looking for a pair of jeans, whats most important to you about a good pair? What did you like so much about the last good pair you had?"... Generally the first question you are asked is, "Ok, so how much do you have to spend?". This isn't a bad question but it leaves an endless amount of options available to you and doesn't really help you find exactly what you are looking for. Most people probably have never thought about this when either buying or selling and we generally let our subliminal mind decide what our why is without actually thinking about it.

This is really what sets Siete Clothing Co apart from other brands out there. When I thought up the idea I was so frustrated with retail shops and online sellers on places like eBay because they kept trying to promote their goods and selling a particular style which was generally whatever is currently in fashion. When I really thought about why I was frustrated I realised that it wasn't the product they were selling that annoyed me or the price that they charged, but the fact that you can blatantly tell these companies are so focused on the WHAT which includes their product line and constant battle to follow the fashion trends and the HOW which includes their marketing strategy and constant battle to win over everyone to buy their clothes. Where is the WHY? Why do they want to have the most up to date fashion? Why do they want to be the most successful clothing brand that everyone wants to wear? I'm sure if I asked them they would tell me its to make as much profit as possible. This isn't a bad answer but its the wrong answer, making lots of money is the result, it shouldn't be WHY we do something and it especially shouldn't be WHY we start a company.

When I sat down to think of the reason why I wanted to start this clothing brand I first thought what would I want out of a brand if I had the opportunity to make all of the decisions and I also asked my friends and family about the reason why they bought a particular brand and what was most important to them. Based on what I found out it seemed that most people wanted something that was designed locally and manufactured using quality materials but could still be cheap in comparison to what is for sale today. They also wanted to be able to save the time and effort that was generally involved in going to the local shopping mall and trying on endless amounts of clothes which all fit differently but they weren't sure about their size when buying online and were worried about making costly mistakes if they bought something that didn't fit. So based on these concepts, Siete Clothing Co was born and I plan to try and do what I set out to do;

-Create original and timeless clothing that is good quality

-Not focus on making huge profits so I can keep my prices affordable

-Being the one brand our sizes are standard so you should be able to get the same fit every time

-If you do make a mistake when you buy the wrong size, return it to us in unworn condition and we will send you whatever size will fit better

-Lastly the most important, Listen to my customers and try and use your ideas to develop rhe clothing that you want
This is my reason why and I hope it makes sense to all of you who have taken the time to read it. If all goes to plan I hope to launch the label early next month so keep posted for more information on our photo shoot and our first giveaways to celebrate what I hope is the answer to what you were all looking for; the ability to look good without having to spend all of your money!

Signing out,

Jackson- Siete Clothing Co

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